Now when you pick up the magazines or discount shop offers are you looking for what suits you best or, more likely, the same clubs you thought Tiger or Vijay or Ernie or Annika were winning with last weekend?
This is a good time to dispel a widely held belief, the only similarity between the clubs you can buy and the clubs winning major pro tournaments is the branding. These pro golfers are paid anything up to seven figure sums of money to use these brands, they and their coaches specify every head, shaft and grip that makes up that set and somebody has to pay for that. So when you buy your set of Z43 Super Pingaway irons you are paying for the components, the plush headquarters and the massive advertising and endorsements that made you notice them in the first place.
posted by DEVONA-outdooreducation @ 3:48 PM
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